Wix Website Builder Review (Updated): Everything You Need to Know

How will WIX fit your needs?

It's 2021, and for a business idea to take off, it must establish itself on the global web.

So, you guessed it; a website is absolutely essential.

Fortunately, you don't need coding or web development experience these days to create an impressive website on your own.

This is where website builders like Wix are often praised for being so easy to use. With affordable pricing plans and hundreds of apps and templates, creating just what you need is a breeze. Wix lets you go online with very little time and effort, with its drag-and-drop editor that is one of the most intuitive on the market. 

All that to say, it's no wonder Wix powers millions of websites.

But does Wix provide all the features and functionality you need to create your dream website? To help you decide, we've taken an in-depth look at Wix capabilities and compiled this comprehensive Wix website builder review.

Let's dive!

Website builder pros and cons:

Sometimes the easiest way to assess whether a service is right for you is to do a quick pros and cons comparison, so we've done exactly that below:

Wix Pros:

  • Wix's editor is intuitive and very easy to use for beginners thanks to its simple drag and drop interface.
  • There are hundreds of templates available on the Wix library.
  • Wix is ​​very affordable.
  • Wix has excellent customer support through a variety of channels, including phone support.
  • The drag-and-drop editor provides a lot of control over your layout, allowing flexible positioning of all elements.
  • Wix's free plan is great to try its editor.
  • You can modify your site while on the go using Wix's mobile app.
  • You will enjoy access to a wide application market.
  • With the Wix Corvid, web developers can use the visual editing interface while simultaneously editing their source code, making adding javascript a breeze.

Wix Cons:

  • Wix's eCommerce functionality is limited. Generally speaking, it is better suited to smaller stores. So if you're serious about ecommerce, another platform, like Shopify, might be better.
  • Wix relies heavily on third-party applications to extend its core functionality.
  • Wix's blogging features aren't extensive - you don't have much control over the categorization or editing of your posts. The design options are also limited compared to other website builders like WordPress.
  • Once you have chosen a Wix template, you cannot switch to another. The exchange erases all of your content from your website, leaving you to rebuild everything!
  • There is no live chat support.
  • The cheapest plans offer limited storage and bandwidth.
  • Wix does not offer advanced navigation options; as such it is best suited for those who just want a simple site. So, if you plan to launch a content-heavy website, where you organize your web pages into categories, you may find Wix's options are a bit limiting.

Who We Are:

Like WordPress, in recent years, Wix has become something of a household name. It is a true giant in the website building industry and one of the preferred choices for many inexperienced web designers.

Wix reached more than 180 million users in 2019, making it one of the most popular options on the market. The tool is best known for its fluid and intuitive drag-and-drop editor that allows users to create a quick Wix site with no prior experience.

Wix caters to a wide range of markets, with over 500 templates to choose from, and with each template explicitly designed for a specific industry or style, entrepreneurs are sure to find something to suit their niche.

Each and every Wix feature is designed to be as user-friendly as possible so that your website is up and running asap. It's also easy to extend Wix's core functionality with its extensive app store; there are hundreds of plugins to download and use.

Wix Website Builder Review: 

Top Features:

When you choose a website builder , you need to make sure that you have everything you need to create, manage, and scale your site. So, let's take a look at Wix's main features:


As we just said, Wix has over 500 templates to choose from. Hence, there is no shortage of designs to inspire you as you begin your website design journey.

Several categories of templates are offered, including:

Websites and business services, specifically for brands in the following industries:

  • Restaurant and food
  • Travel and Tourism
  • Fashion and style
  • Health & Wellness
  • General business
  • Beauty and hair
Online store templates, with presets for:

  • Fashion and clothing
  • Jewelery and accessories
  • Arts and crafts
  • Home and decoration
  • Beauty and well-being
  • Food and drinks
  • sports
  • Electronics / electronics
  • Children's products
  • Books and publications
  • Pets and animals
Creative templates, including portfolios, for:

  • Photography (events, portraits, editorial, travel and documentary)
  • Music (singers, musicians, DJs, music industry, producers, bands)
  • Design (graphic and web design, art, illustration, fashion, branding)
  • CV and CV
  • Video (film and TV, vlogs, education)
Community templates:

  • Education (schools, universities, classes and courses)
  • Communities (religious, non-profit, online forums)
  • Events (weddings, holidays, conferences and meetings, event production)
Blog templates for:

  • Personal Blogs
  • Food and travel
  • Art
  • News and business
  • Fashion and beauty
  • Sport and wellness
  • Podcasts
All templates are mobile-friendly and feature modern design elements. So, if you want a sophisticated-looking website that looks great on both mobile devices and desktops, we're sure Wix will stand up to the task.

Wix Website Builder Review: Ease of Use:

If you are new to web design and development, creating a website can seem like a daunting task. But rest assured, website builders make the process incredibly easy. This is especially true of Wix, which is victorious when it comes to ease of use.

Here is why:

You can freely drag and drop website elements

Wix's intuitive drag-and-drop editor is the jewel in its crown. Simply put, just choose an element with one click, drag and duplicate it wherever you want on your web page. Wix does not limit where you can place these items; you have complete freedom about positioning.

Editing the appearance of each section of your web page is just as easy. Just click on an item and your customization options will appear. If you're not sure about something, there are help buttons in the editor for each aspect. Just click on these if and when you need them to upload any relevant supporting documentation.

Build your website using a template or Wix ADI (Artificial Design Intelligence)

If you're still not sure how to design your own website, don't worry. Wix's templates are elegant and beautiful; all you need to do is choose a website theme that you like, edit it, and upload your content.

Or you can go one step further and use the Wix ADI. This is an AI-powered website builder that asks a few simple questions about the type of website you want.

Then, with this information, you create a personalized website just for you, producing a unique site at all times. If speed and simplicity are your main concerns, use the Wix ADI to create a site in minutes - how useful is that ?!

All Wix templates and their ADI-built websites are mobile friendly too, so that's one less thing to worry about!

Wix SEO Tools:

Wix doesn't stop when it comes to web design; they also facilitate SEO. Wix SEO provides you with a built-in SEO strategy. Here, everything you need to do to improve the SEO of the page will be explained to you.

You can edit meta descriptions and meta tags, and Wix SEO prompts you to choose the appropriate titles. It allows you to define your keywords and you can also edit the title of each image to boost your SEO.

The Wix App Market Pattern:

The Wix Pattern App Marketplace offers over 250 apps and widgets for your use. They are easy to download and work wonders to extend the functionality of your website.

DISCLAIMER: Some of these apps come with a price tag. However, many are free or at least have free plans where you can access their most basic functionalities.

You can search for applications created and tested by Wix or use plugins created by third-party applications. Applications are categorized by functionality, including:

  • Marketing
  • Online sale
  • Services and events
  • Media and content
  • Design elements
  • Communication

Wix recommends plugins that help you collect leads, analyze traffic, and engage with your visitors. You can integrate an event calendar, contact forms, visitor trackers, form builders, email marketing tools, etc. It can also integrate with popular services like MailChimp, QuickBooks, Google AdSense, and much, much more.

Wix relies on the app market to make up for some of the features Wix doesn't have built in. Without these plugins, Wix software would be a basic thing.

Some of our Wix must-have apps include:

Visitor analysis. This tracks customer information such as where they are from, which pages they frequent the most, and how much time they spend on your website, etc. This is a beginner's tool and less complex than Google Analytics, moreover, it is GDPR compliant. !

Wix Gallery Professional - It has been downloaded over 2.5 million times, and as the name suggests, it allows you to add beautiful galleries to your website. You can optimize the size of your photos, choose from more than 12 design options, add video and / or text elements.

Wix Chat - As you may have guessed, this app allows you to use and offer live chat on your website. This is amazing for connecting directly with visitors and creating autoresponders to automate some of your customer service tasks.

Wix Website Builder Review: Pricing:

If you are planting your flag on website territory for the first time, you may be on a tight budget. Fortunately, Wix is ​​one of the most affordable options out there. Wix also offers a limited free plan that unlocks access to its core features. This is amazing to take Wix platform for a test drive.

The free Wix Plan pattern

The free package allows you to launch a website on Wix's subdomain, with a maximum of two web pages, and the following limitations:

  • Storage and bandwidth restricted to 500 MB.
  • You cannot accept payments online.
  • Your Wix website will show ads on your pages and in the URL favicon
  • Google Analytics is not included.
  • Wix's customer service is slower to respond to free plan users than premium plans.
As you can probably see, you won't reach website stardom with free Wixplan. So once you're familiar with your editor and want to get serious about your site, it's probably time to update. For this, Wix offers two categories of premium plans: website plans and business and e-commerce plans.

The website packages are intended for users who need a portfolio, informational website, blog or content platform. Whereas the commercial and e-commerce plans allow you to accept payments online and build an e-commerce site .

Frequently Asked Questions(FAQ):

Still have questions about Wix ? Perhaps the answers to these frequently asked questions will help:

Do Wix Premium Plans Come With A Free Trial?


You can try any of the premium WixPlanes for free for 14 days. If during this time you don't think Wix is ​​for you, cancel to receive a full refund with no questions asked.

Please note: this only applies to paid Wixplanes; it does not extend to your web domains, mailboxes, or applications.

If you cancel your plan after the fourteen-day trial period, you can still request a refund. Just message Wix to tell them why and they will review your request.

Can I get my own personalized business email address?

Once you have a web domain of your own, you can purchase a G Suite mailbox. Wix partners with G Suite through Google Cloud to provide 30GB of inbox and disk storage, as well as Google Docs, Sheets, Slides, and Calendar. If you follow this path, you will receive a custom email address that looks like this: info@yourwebsite.com .

Wix uses the standard G Suite pricing, which is based on a per email address basis: $ 5 per month or $ 50 per year.

What backup options does Wix offer?

Your website is safe with Wix. The platform automatically creates backups of your website, which you can restore at any time. This is very similar to Apple's time machine system, so fear not, you won't lose any of your crucial information. You can also use the Wix site history feature to restore any previous version of your site.

Does the Wix regulation affect serving developers?

Wix allows you to add HTML code through an application called iframe HTML. On top of that, Wix is ​​a relatively new feature, Wix Corvid, is aimed at those with a broader coding experience. Here, you can configure databases and custom API interactions via Javascript.

Of course, none of this knowledge is essential to creating a Wix website. Rather, users with no programming experience can rely on Wix instead, the intuitive visual editor.

Can I buy a domain through Wix?

All Wix Premium plans come with a free domain name for one year. After that, you can buy your domain on Wix. Domain names cost $ 14.95 a year, but this does not include WHOIS privacy, which costs an additional $ 9.90. Domain names generally require public contact information, but by purchasing WHOIS privacy, you can anonymize this information.

Final Thoughts:

We hope you enjoyed this thoroughly. Wix review. With everything you now know, do you think? Wix is ​​the right platform for you?

With its many templates, apps, and features, Wix is a great way to get started online, introducing your services, portfolio, and / or products to the masses. We recommend Wix if you are new to website creation. Its fluid and intuitive drag-and-drop editor and selection of beautiful templates allow anyone to create a website.

Wix is ​​also a great option if you are on a budget and want to get online quickly and easily. The plans are very affordable so you can design and launch a professional looking website without a hefty price tag.


If you want to launch a sophisticated e-commerce website , you should look to other website builders, such as Shopify, that offer more extensive features for e-commerce. Wix is ​​also not the best option if blogging is your only goal, as again you may find this platform somewhat restrictive.

Instead, look to Wix for a robust and comprehensive website builder that provides a great experience for beginners who want to launch a sophisticated yet straightforward looking website.

Have you used Wix before? Are you thinking of signing up? Let us know in the comments below what you think of the Wix Website Builder. let us know, we'd love to hear from you!
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